How do KOLs work, make money, and how can we use them to promote our businesses or even become one? The Entrepreneurs Organisation Beijing looks to answer these questions by putting together 2 of the hottest most followed English speaking Key Opinion leaders in China.
Leveraging multiple platforms, these KOLs are promoting and launching products and businesses in new exciting ways that will blow traditional marketing practices out of the water.
- Antoine Bunel is rated Number 1 foreign KOL in China for F&B and is a top 100 KOL on Weibo. Previously, he worked in global media as online marketing expert and sinofile. Antoine is a regular on TV, and hosts live online shows with audiences reaching over 1.4 million. He also runs his own restaurant in Beijing, Jomi.
- Melilim Fu is a Makeup Artist and Beauty KOL with a flamboyant online personality and signature style that’s won the hearts of girls across China.
- Elijah Whaley maintains due careers as Melilim Fu’s KOL business Co-founder and the CMO of China’s largest modular construction trading platform.